At last, the ball is rolling for our smaller version of our fantastic chew proof dog beds, our Really Tough Tuffies. About ten years ago we decided that since we offer extremely tough and durable dog beds and because the company name is “Tuffies”, we were in a position where our customers sometimes trusted the strength of our dog beds to the extent that they thought they were all chew proof. As this is not the case(as dogs can after all chew through wood, plastic and even make an impact on metal) we have always stated as clearly as humanly possible, that our normal durable dog beds are not guaranteed chewproof, they are just super durable. This is now very well understood by dog owners, but it simply threw up a true need for a completely chew proof dog bed. When there is a need, creativity is often fostered and we got the thinking hats on. It was clear that dogs have fantastically strong jaws and can chew most things, so it was not possible to find a comfortable material, which would also be chewproof. We tried Kevlar and Milar, but there were three reasons for not pursuing those technical textiles: It was damn uncomfortable and noisy; it was super expensive and it wasn’t even chew proof. Furthermore, IF a dog chewed and ingested it, there would be big problems as Kevlar is, microscopically little sharp fibres!!! So it was time to think outside the box, which we did.
We came up with an idea which meant that our Really Tough Tuffies are made from chewable material, but it is built in such a way that the dogs can not get their jaw round any parts, hence the chew proof dog beds were invented. Dogs can’t get hold of the middle fabric because there is no edge due to the fact that the fabric edges are sandwiched in-between the two plastic parts. The plastic parts are again un-chewable due to their shape, which is rounded and impossible to get hold of with dog jaws.
Our chewproof dog beds are also easy to clean and have been a huge success and although we obviously sell far, far more of our durable dog beds and our luxury dog beds, we are always supplying a steady amount of the chewproof dog beds, which are simply solving an irritating problem for many, many dog owners. With a failure rate of less than one for every 1000 sold, we are very pleased with this result.
So far we have only had the one size, big enough for a dog up to 32Kgs. We don’t think we could make a larger one simply because there is a physical limit to how far the fabric can be stretched and still remain impossible for the dog to get on to it. However there are a lot of small dogs like terriers and working Cocker Spaniels that like chewing and they don’t really need such big chew proof dog beds. Also, they are often in a crate because they chew the house as well. So therefore we have now made a small Really Tough Tuffie and look forward to launching it in the middle of June. It fits inside the size of a common size crate, 90x60cm, so it should be ideal.