We are now right up there with the interior design fashion as we have various shades of grey in our dog beds. Apparently grey is just the thing for the house at the moment. For us it is not a simple process of picking colours or designs off the shelves because we have all our fleeces and most of our waterproof dog bed materials produced specially for us. When we realised that there was a demand for grey colours for our luxury dog beds, we sat about getting that in to production. We had to look at the thread and yarn colours available and then try and mix a design that would be attractive. It is amazingly difficult when you are not a gifted colour designer, but we made various suggestions and made use of social media as we put our suggestions out on facebook and asked what our followers thought. It is sometimes a surprising result, but we take our customers’ advice.
We ended up with these three designs and there are one more to come:
We then had to made dog beds, both waterproof mattress dog beds and waterproof nests in order to show off our new colours. As we normally show the products with dogs on them, we then wanted to take photos with models. Our own dogs are very used to modelling the fantastic dog beds and it’s amazing to see them go in to the studio and lie down on the beds. They already know that it’s a question of relaxing and posing. In fact they soon fall asleep under the warm lighting lamps.
Obviously, it gets a bit monotonous if we always use our own in-house dogs, so we try and ask for new models. This weekend Lucy, the Dalmatian dog was willing to give it a try and turned up Sunday afternoon. Lucy is a very dainty fine looking dog with an absolutely lovely nature. She came in and didn’t seem too nervous, but she must have wondered what this was all about. In a dog’s experience, the only thing that comes near to this is being at the vet’s and frankly lying on a strange, but cosy dog bed under the bright light must be suspiciously like the vet’s operating theatre. However, Lucy took it in her stride and sat on the fantastic dog beds. She never quite looked relaxed, but good enough.
Sometimes models are so nervous that they pant all the time and it will never make a good photo of such comfortable dog beds.